Programs used in the print shop and not only
There are more and more graphics processing programs, from the most popular Photoshop to less known and free ones like Inkscape. Professionals usually use one or two proven programs, which translates into their high productivity.
In the work of graphics or DTP operator you usually need a program for processing vector and raster graphics. You can also include word processors, programs provided by print equipment manufacturers, to the pool of programs needed for such work.
Printing labels for various types of products has grown significantly in recent times. Along with new and efficient printing machines, labels can be ordered even at very low costs without worrying about the exorbitant rate. Of course, large outlays are still cheaper, but this difference is not as big as a few years ago.
The potential market for low-cost prints is small, local companies producing small quantities of goods. Recently also a lot of home brewers begin to label their own beers, of course not for trade, but for example for contests. In addition, we have producers of honey, preserves and organic food, where the demand is rather small expenditure labels.
Basics of print advertising
Almost every company needs certain printed articles, or if you prefer printing. Leaflets, banners or posters are the main means of advertising for many companies, especially for local and small ones.
Well designed leaflets or business cards can attract many customers, and badly made to scare away and discourage our brand, company or product. Therefore, it is necessary to pay special attention to the quality of these materials, also in terms of technology of doing these things in the printing house.